Now that you know the key to success, you can get down to work and start making your marketing plan.
It doesn’t matter what your area of work is. You should always follow these 5 steps:
1. Define your target
When you choose who you are going to sell to, you have to rely on real data. Being clear about who your ideal customer is is the cornerstone of your digital marketing strategy. It is no longer enough to know the sex, the age, the country where he lives, his income… Now you must apply the technique of the target buyer or client and get to know how many children he has, where he lives, how his daily routine is, what his worries are, what he complains about when buying, etc…
The more detailed your ideal customer avatar is, the greater your chances of fulfilling all the keys to success in business.
2. Be clear about your objectives
Knowing what you want will make it easier for you to attract more customers. Because your messages will be clearer and can always include a call to action. Having a very detailed action plan, with reasonable times to meet your goals is vital-
3. Update all your digital channels
It is no longer enough to have an online presence. Now you must have it updated to get relevance and connect with the right people. Make sure that your website as well as your profiles in social networks are very interactive and keep pace with the new era. From new clients to potential partners or collaborators, on the Internet you can find much more than you can imagine if you use their powerful tools the right way.
4. Think mobile
Around the world, the use of mobile devices is increasing. Therefore, it is no longer optional that your website adapts to the dimensions and resolutions of all types of devices. In fact, Google in its latest updates, gives higher priority to everything that is suitable for mobile devices. This means that multiscreen navigation is a reality that came to stay.
5. Measures EVERYTHING
You have to define metrics and monitor how they evolve. Only then will you be able to take steps to improve and continue doing what works.